Bridget Sprague, founder of Be Good Branding, loves to discover insights about businesses, industries, and consumers. She was once told during a performance evaluation to stop putting the needs of others above her own. That’s when she knew it was time to move on because she’s happiest when helping others succeed.
Before creating Be Good Branding, she held positions in marketing and brand communications at Mullen Advertising, Stride Rite Corporation and Mechanica (a brand development firm). She has worked with large corporations such as MTV, General Motors, Stanley Tools, Nextel, and Swiss Army Works. She has also worked with local, small businesses such as Good Tastes (gourmet mac & cheese!) in Newburyport, MA. and Mr. Fox Composting in Dover, NH.
When she’s not working on building brands, she’s raising her three hysterical children with her patient husband Billy. Together they all love to search for bugs (the more legs the better), grow vegetables, and build sandcastles.